Cloud · Instant sign-up · No installation

Let AI
Turn text into a final cut

Short dramas, shoppable ads, brand films, music MVs — one toolset covers it all. Paste a novel, outline, selling points or lyrics,
and automatically generate script, storyboard, character designs, shot videos, voiceover (TTS) and karaoke subtitles, then one-click composite the final cut in the cloud.

StarReel — My Project / Episode 1

My Project · Episode 1

Progress 4 / 9 steps44%

Production Pipeline

1AI script rewrite

2Character / scene extraction

3Voice tone assignment

4Storyboard breakdown

5Character / scene image generation

6Voiceover (TTS)

7Subtitle sync

8Image-to-video

9Compositing + stitching

Storyboard · Episode 1 9 shots · AI auto-breakdown

StoryboardCharacter LibraryScenesAssets

Shot 1Wide · Push-in · Character A4sface lock ✓

Shot 2Close shot · Static · Character A·B3s720p

Shot 3Over-the-shoulder · Pan · Character A·B5swardrobe lock ✓

Shot 4Close-up · Static · Character B3smultilingual subtitles

Shot 5Medium shot · Tracking shot · Character A12scontinuous long take

Shot 6Wide · Tilt-up · Character A·B·C6s720p

Shot 7Close shot · Static · Character C4sface lock ✓

Timeline · TIMELINE

Voiceover track00:14

Subtitle track · karaoke subtitlesword-level

BGMbeat-sync

Transitionsxfade

SFXauto

End watermarkcalligraphy title

MARKET

Riding the tailwind of a trillion-yuan market

The micro-short drama market reached ¥67.79 billion in 2025, up 34.4% year on year; it overtook China's domestic box office for the first time in 2024 and is expected to pass ¥100 billion by 2027. Content demand is exploding while traditional production caps capacity — AI production is the answer.

¥67.8B

2025 micro-short drama market · +34.4% YoY

696M

Micro-short drama users · ~70% of netizens

$2.33B

2025 overseas short drama revenue · +133% YoY

TOP20

Overseas revenue charts · almost all Chinese teams

Data source: iiMedia Research and public industry reports (2025–2026)

WHY STARREEL

What actually sets us apart

Everyone builds on the same base models — single-shot quality won't separate anyone. The difference is the pipeline, and who ends up owning what comes out of it.

Your final cut is yours

You own the copyright to every video, audio file and image you generate (see the Terms). Export the final cut and the edit project as one package — SRT subtitles, split WAV stems, FCPXML / EDL — and keep cutting in Premiere or DaVinci. No exclusivity, and we take no share of your content revenue.

Live-action consistency, not stylistic evasion

Flat animation styles sidestep the consistency problem; live-action can't. Every character is anchored to one source of truth — their character sheet — locking face and wardrobe across shots and across episodes. Pin a frame you're happy with and later automated passes won't overwrite it.

One production, many markets

Short dramas, shoppable ads, brand films and music videos share a single pipeline. Multilingual voiceover (TTS) and subtitles take the same cut to many countries — going global does not mean starting over.

CORE FEATURES

An AI workstation built for video creation

An end-to-end pipeline designed for content creation: from a piece of text to a publishable final cut. Works for short dramas, ads, brand films and MVs.

AI script rewrite

Paste a novel or outline and automatically rewrite it into an executable script. Extract characters, scenes and key props, deduplicate and merge.

Cross-shot character consistency

Every character is anchored to one source of truth — their character sheet — locking face and wardrobe across shots and across episodes. Pin a frame you're happy with and later automated passes won't overwrite it. This is the hardest problem in AI video.

Continuous long take · image-to-video

Support for a full continuous shot with seamless visuals, not stiff stitched clips. Resolutions from 480p to 2K, supports both vertical (9:16) and horizontal.

Multi-language voiceover + karaoke subtitles

One-click multi-language distribution with lip-synced voiceover. Karaoke subtitles highlight by character/word, offered as burned-in or soft subtitles, perfectly aligned with voiceover.

One-click compositing final cut

Voiceover, subtitles, BGM and transitions automatically aligned; one-click composite vertical final cuts. Loudness normalized, transitions smooth, export ready-to-publish.

Re-edit without regenerating

Change subtitles, swap background music, tweak transitions or lines without regenerating video — save time and money while iterating.

CREATION MODES

One pipeline, four video types

The same AI pipeline produces short dramas, shoppable ads, brand films and music MVs — tell stories, sell products, build brands, align music, all in one place.

● Serialized drama

Turn a novel into multi-episode vertical shorts

For content creators, MCNs and novel IP owners. Multi-episode narrative structure with cross-episode character consistency and automatic paid-point insertion.

Outline→Script→Storyboard→Final cut

Multi-episode narrative + recaps / next-episode teasers
Cross-shot and cross-episode character consistency, no face or wardrobe collapse
Multi-voice tone voiceover + karaoke subtitles
Paid-point tagging, adaptable for revenue-share distribution

● Commercial ads

Turn product selling points into shoppable ads

For brands, e-commerce merchants and advertisers. Hook–Demo–CTA ad structure, ad-claim compliance check, multi-aspect ratio one-click exports.

Product selling points→Hook→Demo→CTA

Product library + brand kits (Logo / color / copy) for reuse
One-click generate white-background product images as reference
Controllable 15s / 30s / 60s durations + CTA card / QR code
Ad-claim compliance check with industry-specific rules
9:16 / 1:1 / 16:9 multi-aspect export

● Brand films

Turn your brand story into a cinematic short

For brands and marketing teams. Narrative-first, no hard selling — keep logo/slogan in the final shot and deliver cinematic-quality brand films.

Brand assets→Narrative script→Storyboard→Final cut

Brand kit (Logo / color / tone) consistently applied
Cinematic realism, continuous long takes, premium texture
End-credit brand exposure without forced product shots
Multi-aspect / multi-language one-source multi-target

● Music MV

Turn a song into a visual MV

For musicians, songwriters and campaigns. Upload the full track and lyrics; AI maps lyrics to shots and edits on-beat.

Full track + lyrics→Phrase-to-shot mapping→Beat-synced editing→Final cut

Lyrics aligned line-by-line with visuals, beat-synced
Full-track driven, visuals follow the emotion
Character / style consistency across shots
Word-level karaoke subtitles

HOW IT WORKS

Three steps from text to final cut

Paste the script

Paste a novel, outline, or a single idea. AI rewrites it into a standardized script and automatically extracts characters, scenes and shot list.

One-click production

Character images, voiceover, subtitles and image-to-video run automatically. Each step can be previewed, reverted, or regenerated independently.

Export & distribute

Cloud one-click compositing of 1080×1920 vertical final cuts, bake karaoke subtitles, and export to multiple platforms with a single click.

WORKFLOW

Expand to see the fully automated pipeline

Each step is independently navigable, revertible and regenerable. What you see is what you get.

STEP 01

Source content

Paste a novel or outline

STEP 02

AI rewrite

Standardize script structure

STEP 03

Extraction

Deduplicate characters / scenes

STEP 04

Voice tones

Automatic assignment & audition

STEP 05

Storyboard

Break script into shot sequence

STEP 06

Character / scene images

Consistency-focused image generation

STEP 07

Voiceover

TTS + word-level timestamps

STEP 08

Subtitle sync

Karaoke color preview

STEP 09

Shot videos

Batch image-to-video

STEP 10

Compositing

Video + audio + subtitles

STEP 11

Stitch & export

Download full episode mp4

MCP · OPEN ACCESS

Or let your AI assistant run it

Connect over MCP and drive the whole pipeline from Claude, Cursor, Feishu Aily or Tencent WorkBuddy — create the project, break the script into storyboards, generate frames and video, and composite the final cut.

Plain language, no code

Talk to it like a production assistant: “turn this script into an episode.” It walks the pipeline on its own. No technical background needed.

A quote before it spends

Every billable step tells you the rough cost first and waits for your go-ahead. Connecting is free, and failed generations are never charged.

Any MCP client works

Claude Desktop, Cursor, Feishu Aily, Tencent WorkBuddy — install @starreel/mcp, drop in a key and you are connected.

Read the integration guide →

WHO IT'S FOR

Fits every type of video creator

Whether solo creators or studios, you control the pace.

Independent creators

Turn an outline into a complete final cut. Finish a piece in a coffee break — say goodbye to 'I want to shoot but can't'.

Individual · Part-time creator

Short drama studios

Concurrent renders + cloud project sync for team collaboration. Keep creative energy focused on the script.

Studio · Team

MCN / distribution teams

A/B test 10 scripts in 1 hour. Low-cost volume testing to validate topics before scaling budgets.

MCN · Distribution

Novel IP owners

Cut production cost by orders of magnitude, making long-tail novels viable to adapt. A thousand-episode run is no longer far-fetched.

IP · Derivative

Brands / e-commerce merchants

Use product library + brand kits to batch-generate ads, Hook–Demo–CTA structure for direct shoppable ads, one-click multi-aspect distribution.

Brand · E-commerce · Advertiser

Freelance creators

Browse open orders on the Creator Marketplace and take on work. Clients post the brief; you deliver with the same toolchain.

Creator Marketplace · taking orders

COMPARISON

Compared to traditional short-drama production

Save 95% of cost and 90% of time — be your own boss.

Metric

Traditional production

Manual + AI toolchain

StarReel

Cost per episode (~2 min)

¥20k–100k

¥200-800

¥149-310

Time per episode

3-7 days

4-8 hours

15-40 minutes

Team required

10-30 people

Skilled solo user

1 person

Subtitle burning

Manual post

Separate tools

✓ karaoke subtitles

Re-edit without rerunning AI

—

✗ one change wipes all

✓ re-edit without regenerating

Ownership of footage & project files

Belongs to the producer

Scattered across tools

✓ All yours

PRICING

Top up pay-as-you-go, pay only for what you use

No subscription, no monthly fee. US$1 = 543–628 credits — transparent volume-tiered pricing; one top-up works across short dramas, ads, brand films and MVs, never expires, and failed generations are not charged.

Trial Pack

$29

15,747 credits

543 credits / $

≈ 500 AI images
Perfect for a first full run

Standard Pack

$69

39,192 credits

568 credits / $

≈ 1,260 AI images
The go-to tier for solo creators

Frequently Asked Questions

How is billing handled? Any subscriptions?

No subscriptions, no monthly fees. After registering, top up credits and pay-as-you-go — pay only for what you use. Credits never expire. US$1 = 543–628 credits (volume-tiered, transparent pricing; in CNY: ¥1 = 100 credits), and failed generations are not charged.

How long and how much to generate an episode / ad?

Depends on number of shots and selected models; typically 15–40 minutes per episode. Pay-as-you-go and failed generations not charged: image generation 31 credits/image, voiceover 49 credits per 1,000 characters; video billed by resolution and duration. A ~2-minute episode (around 26 shots) costs about ¥150 at 480p or ¥320 at 720p — far below traditional production.

Can I make commercial ads?

Yes. Ad mode provides product library, brand kits (Logo/color/copy), Hook–Demo–CTA script structure, ad-claim compliance check, and supports 9:16 / 1:1 / 16:9 multi-aspect simultaneous export, with CTA cards and QR codes for e-commerce.

Will character faces break consistency across episodes?

The system automatically locks character appearance and wardrobe and pairs with unified asset style to ensure the same character remains consistent across shots and episodes — no face swaps, no wardrobe collapse.

Is this web-based or do I need a client? Is data secure?

Default is cloud web usage — open the page to generate, composite and export without installing. We also provide a macOS offline client for local compositing. Your projects and final cuts are always owned by you.

Is Windows supported?

Currently a native Apple Silicon macOS client; Windows is in planning. The web app can be used to register and try now.

View all FAQ →

Let AI Turn text into a final cut